'creating' beauty

Has anyone seen this short film by Dove? To quote the website, it "explores how the 'effortless' beauty we see on billboards is actually created."

I thought it was especially interesting how, in addition to fixing the lighting, hair, and make-up, they use computer graphics to change her appearance. It shows how they make her eyes bigger, cheek bones higher, and even her neck longer.

It makes me wonder, how can our society buy in to this kind of fabricated beauty ideal? How dumb are we, that we fall for this?

Link

Tue. Oct 17, 6:58pm

wow.

Tuesday, October 17, 2006, 8:52 PM

Great post! Thanks!

Wednesday, October 18, 2006, 8:06 AM

That's a real eye-opener. Thanks for sharing!!!

Wednesday, October 18, 2006, 10:39 AM

did you really not think that the people you see in commercials spent hours getting ready? this is interesting, but certainly not eye-opening for me...i heard that Dove was going to put this on tv as an ad...

Wednesday, October 18, 2006, 10:56 AM

Of course I knew that they take a lot of time to get beautiful, but it's a totally different thing when you actually see it happening.

Wednesday, October 18, 2006, 1:54 PM

fascinating. i didn't realize the neck and shoulders thing at all. i knew that they often air brush away thighs and such but wow. thanks for showing this to us.

Wednesday, October 18, 2006, 3:24 PM

she actually looks like a completely different person. i mean if i was standing with that girl in real life, then she pointed out the billboard and said 'that's me', i may not even believe her!

Friday, October 20, 2006, 10:12 AM

I can't believe anyone cares about this! They're pretty pictures. So what? All photography is some kind of manipulation. The fact that Dove (who are Dove btw? proctor and gamble? unilever? I mean Dove is just a cover brand, there's no such thing as Dove, people!) is making money out of women's insecurities drives me nuts. Campaign for real beauty, my arse!
Rana

Saturday, October 21, 2006, 12:18 AM

They're part of Unilever

interesting discussion of Dove's "branding" strategy:

Link

Saturday, October 21, 2006, 2:35 PM

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