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Childhood obesity
Chris was outraged. But he is turning his outrage into action. He has founded a non-profit, “Parents Against Junk Food.” This is a good old-fashioned call-to-action website that aims to get parents riled up about this issue.
Chris writes in his editorial:
““One day, mothers and fathers across America are going to wake up, throw open the window, and yell, “We’re mad, and we’re not going to take it anymore!””
Way to go, Chris! Yes, parents need to be responsible for their kids’ health and well-being, but we need to ask for, no demand, that the public institutions that we pay for with our hard-earned tax dollars, support us in our efforts keep our kids healthy and safe.
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Filed Under:
Benefits or hazards of certain foods, Public health, Inspiration/motivation, Children, Overweight/obesity, Food policy, Childhood obesity, Nutrition, Social commentary, Healthy eating
While I agree, parents need to be good role models and set limits, I also believe that there are so many influences in kids lives today, ranging from TV, to the internet, to peers in play groups and day care, that placing all of the responsibility and blame on parents seems naive to me.
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Filed Under:
Weight loss behaviors, Public health, Children, Overweight/obesity, Food policy, Research on obesity/overweight, Childhood obesity, Portion control, Nutrition, Healthy eating, Weight loss
Fructose is a dietary sugar that is found in a number of naturally occurring foods, most particularly, fruit. Eaten in moderation, especially when ingested as a complex foodstuff (e.g., an apple), it is not harmful. On the other hand,
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Filed Under:
Food labels, Overweight/obesity, High fructose corn syrup, Childhood obesity, Calorie counting, Nutrition, Weight loss
Advergaming (a contraction of advertising and gaming) is the use of online video games with embedded brand messages to engage your target audience. It is specifically designed to blur the boundary between advertising and entertainment. This report looks at advergaming that targets kids.
Advergaming is a good deal for food marketers. It is cheap compared to TV advertising ($2 per thousand users compared with $7 to $30 per thousand viewers). Also, it can be tracked in a way TV ads cannot (number of visitors, time spent on the site, repeat visits and so forth). Sites with games hold the viewers attention much longer than 30 second or 60 second TV spots. Popsicle’s site, www.popsicle.com, for example has structured games that encourage you to play again and again so that you can improve your skills and improve your score.
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Filed Under:
Public health, Children, Overweight/obesity, Food policy, Childhood obesity, Social commentary, Food industry, Food politics
Kermit Bayless, PE director of Frick Middle School in Oakland, California uses a bullhorn and boot camp techniques to get the teens moving, really moving. They do jumping jacks, push-ups, stretching and jogging, while counting in unison. Bayless paces in front of the group, shouting directions and quizzing them on the names of the muscles being targeted.
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Filed Under:
Exercise (benefits), Weight loss behaviors, Teens, Fitness, Children, Childhood obesity
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