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There is a heated discussion and debate in the PEERtrainer community about the introduction of Fruity Cherrios. People are pointing out how the introduction of Fruity Cheerios is intentionally deceptive.
Parents who would never buy anything like Fruit Loops, buy Fruity Cheerios thinking they are healthy, not realizing that Fruity Cheerios only have 25% less sugar than Fruit Loops.

The comments are interesting, and show that people view General Mills being intentionally deceptive. Of course that is what good marketing is supposed to do. But the effect of this good marketing is to trick you into giving your kids more sugar. When I was a kid there were cereals like Corn Flakes and Cheerios on the one hand, and Captain Crunch and Count Chocula on the other. The distinction was clear. Today it is not.

"
Fruity Cheerios is the kind of product tailor made to undermine my ability to keep my kids sugar intake to a safe level" complained the first poster.

"I'm a mom and I understand the frustration of the original poster. Cheerios are a staple everywhere. Children understand that ice cream is a special treat; Cheerios are regarded as something you can eat every day, and the makers of Cheerios know that. Try telling your child that "cheerios" are now a treat. It's not easy and they knew it. "

Another argues that what they are doing is "immoral"

"It's about General Mills using an established brand name, which people have come to trust, to sell a completely different and harmful product! I'm sure the other parents -- and thousands of other parents - are not intending to serve junk food to their kids. It says "Cheerios" so it must be good, right?

Unfortunately, General Mills does not hold its own brand in such high esteem. It sees the popular "Cheerios" brand as a cash cow. They could compete with Froot Loops and call the product something else, after all. Considering the growing problem of childhood obesity (see link to article) what the company is doing is immoral, although not illegal.

Maybe in an ideal world we would not be feeding our children processed foods at all. If we make it, we know what goes into it. Okay, maybe some of us have the time to make homemade granola -- but not all of us do. "

Another makes the same argument, using a recent trip to the supermarket as an example:

"Okay, so as a crunchy-granola type, I haven't paid much attention to Cheerios recently. But yesterday I was in the store and it was impossible to miss the big display of NEW! FRUITY CHEERIOS! with the slogan, "MOMS (and kids) LOVE THEM!" Looking over the display touting nutrition vs the actual nutritional information, I think this is exactly as deceptive as Starbuck's "Oat Nut Grain Muffin" discussed earlier in the week: it's being made to sound healthy, but it's a sugar bomb.

Now, does everyone have the time to read every nutrition label in the supermarket? Of course not -- especially not a Mom w/ a couple of restless kids in tow. I imagine she's in there and sees this huge display about how healthy these are and how they are more palatable to kids and just scoops them up. That's how the marketing is supposed to work, anyway.

And yes, I do think false advertising is immoral, and that advertising TO young children is immoral, particularly if it is advertising for something unhealthy."

It is an interesting question. It is a buyer beware world, and there are huge benefits to as much freedom as possible. But I'm curious to see if the actions of General Mills and others will force people to begin to regulate their advertsing- much the way cigarette and alcohol advertising is regulated.


posted by: Elle, Sunday, September 17, 2006 4:23 PM   2 Comments
Filed Under:



Let me preface this post by saying how much I love Starbucks. It is an institution that serves us well. If you need a clean bathroom, a refuge from a rainstorm with your toddler in a stroller, a place to grab a cup of coffee before a big meeting at the office building across the street, you can absolutely rely on the place.

Starbucks CEO Howard Schultz has  recently been bemoaning the high costs of healthcare. One area that he might want to check out is inside a Starbucks store. Starbucks have huge amounts of hidden calories. I say over and over that people need to be responsible for their food choices. But it is hard sometimes if a product is labeled in a misleading way.

For example, if you walk into a Starbucks and try to find a healthy snack, you might choose an Oat Nut Grain Muffin. Oat Nuts, Grains, sounds like it is very good for you. If you look at the nutrition information though, you'll find this muffin has about 500 calories and 23 grams of fat. That equals roughly 12 Weight Watchers Points. If you are following their system, or have followed it, this muffin equals 1/2 of your daily calories for the day. And you'd probably have no idea- consuming the fat and calories thinking you were eating something healthy.

As I said, I think Starbucks is great, but you need to do some homework to avoid the diet landmines that abound!

As an FYI, Here is a list of Calories in Starbucks Food and Drinks:

  • Starbucks Doubleshot Light
  • Starbucks Doubleshot
  • Starbucks Banana Walnut Muffin
  • Starbucks 11 oz can Iced Coffee Light
  • Starbucks Banana Nut Loaf
  • Starbucks Blueberry Scone
  • Starbucks Bottled Frappuccino Beverages-Strawberries & Creme
  • Starbucks Carrot Walnut Muffin
  • Starbucks Cheddar Corn Muffin
  • Starbucks Chocolate Cream Cheese Muffin
  • Starbucks Cinnamon Chip Scone
  • Starbucks Frappuccino Caffe Vanilla (1 bar)
  • Starbucks Frappuccino Java Fudge(1 bar)
  • Starbucks Frappuccino Mocha (1 bar)
  • Starbucks Lowfat Blueberry Muffin
  • Starbucks 11 oz can Iced Coffee
  • Starbucks Grande Iced Lemon Slice
  • Starbucks Iced Lemon Pound Cake
  • Starbucks Lemon Poppyseed Muffin
  • Starbucks Lowfat Blueberry Corn Muffin
  • Starbucks Marble Loaf Cake
  • Starbucks Marble Pound Cake
  • Starbucks Nonfat Vanilla Latte
  • Starbucks Rasberry Scone
  • Starbucks Reduced Fat Cinnamon Swirl Coffee Cake
  • Starbucks White Cheddar Brioche Swirl
  • Starbucks Bottled Frappuccino Beverages-Caramel
  • Starbucks Bottled Frappuccino Beverages-Coffee
  • Starbucks Bottled Frappuccino Beverages-Mocha
  • Starbucks Bottled Frappuccino Beverages-Mocha Lite
  • Starbucks Bottled Frappuccino Beverages-Vanilla
  • Starbucks Icecream Coffee Fudge Brownie
  • Starbucks Icecream Classic Coffee
  • Starbucks Chocolate Croissant
  • Starbucks Chocolate Doughnut
  • Starbucks Cream Cheese Danish
  • Starbucks Glazed Old Fashioned Doughnut
  • Starbucks Nonfat Tazo Chai Tea Latte
  • Starbucks Old Fashiond Crumb Cake
  • Starbucks Orange Loaf
  • Starbucks Reduced Fat Banana Coffee Cake
  • Starbucks Reduced Fat Blueberry Coffee Cake
  • Starbucks Reduced Fat Oatmeal Banana Bread
  • Starbucks Snickerdoodle Cookie
  • Starbucks Venti Nonfat Latte
  • Starbucks Venti White Chocolate Mocha, Whole Milk
  • Starbucks Mocha Frappuccino Blended Coffee - whip
  • Starbucks Bran Muffin
  • Starbucks Grande Mocha Light Frappuccino, No Whipped Cream
  • Starbucks Grande Vanilla Frappuccino
  • Starbucks Icecream Caramel Cappuccino Swirl
  • Starbucks Icecream Coffee Almond Fudge
  • Starbucks Icecream Java Chip
  • Starbucks Icecream Low Fat Latte
  • Starbucks Icecream Mud Pie
  • Starbucks - black & white cookie
  • Starbucks Bavarian Cream Turnover
  • Starbucks Blueberry Muffin
  • Starbucks Butter Croissant
  • Starbucks Cinnamon Sugar Cake Doughnut
  • Starbucks Cinnamon Twist
  • Starbucks Cranberry Muffin
  • Starbucks Crumb Cake
  • Starbucks Crumble Coffee Cake
  • Starbucks Glazed Doughnut
  • Starbucks Mocha Frappuccino Light Blended Coffee - no whip
  • Starbucks Oat Nut Grain Muffin
  • Starbucks Tangerine Frappuccino Juice Blend
  • Starbucks Caramel Apple Cider Whip and No-Whip Fat, Fiber, Carbs and Points
  • Starbucks Vanilla Creme: Fat, Fiber, Carbs and Points
  • Starbucks Coffee Frappuccino Blended Coffee
  • Starbucks - Apple Fritter
  • Starbucks Coffee Frappuccino Light Blended Coffee - whip
  • Starbucks - Espresso Brownie
  • Starbucks - Maple Oat Nut Scone
  • Starbucks - Mint Brownie
  • Starbucks Classic Coffee Cake
  • Starbucks Coffee Frappuccino Light Blended Coffee - no whip
  • Starbucks Drink Extras- Calories, Fat, Fiber Carbs and Points
  • Starbucks Espresso Frappuccino Blended Coffee
  • Starbucks Espresso Frappuccino Light Blended Coffee - no whip
  • Starbucks Espresso Frappuccino® Light Blended Coffee - whip
  • Starbucks Frappuccino Points, Fat, Fiber, Carbs
  • Starbucks Hot Espresso Drinks- Fat, Fiber, Carbs, Points
  • Starbucks Iced Espresso Drinks- Fat, Fiber, Carbs, Points
  • Starbucks Light Frappuccino Fat, Fiber, Carbs and Points
  • Starbucks Mocha Frappuccino Blended Coffee - no whip
  • Starbucks Mocha Frappuccino Light Blended Coffee - whip
  • Starbucks Mocha Light Frappucino no whipped cream venti
  • Starbucks Pomegranate Frappuccino Juice Blend
  • Starbucks Tea Latte, Chai Latte, Green Tea, Lemonade Tea: Fat, Fiber, Carbs and Points
  • posted by: Elle, Tuesday, September 12, 2006 4:38 PM   1 Comments
    Filed Under: ,



    I am very curious. I also want to know the damage the Fudgems dipping sauce does. I think this is a perfect new product offering for Domino's, and a great way for the company to help fight America's growing obesity problem. Ok, doing some digging I see that Fudgems are free with the purchase of any large pizza. Perfect! I'm a free market gal and all that stuff, but I am shaking my head at this one.

    Just last week we were reading that
    "adult obesity rates continued to rise in 31 states over the past year while government policy efforts have consistently failed to provide viable solutions to the growing obesity crisis."

    Someone once said that "with great power comes great responsibility." I realize that the executives at Domino's have a fiduciary responsibility to their shareholders. And without a highly successful corporate arena, this country might not have all the extra money to indulge itself. It may be that other companies are able to combat offerings like Fudgems with creative, tasty and healthy delivery alternatives. But the latest obesity statistics indicate this is a long way off. The response to the introduction of Domino's Fudgems will be telling..
    .

    posted by: Elle, Sunday, September 03, 2006 3:41 AM   6 Comments
    Filed Under: ,
    Attachment(s): fudgem_01.gif


    Someone posted this in the PEERtrainer community on a thread debating how good bananas were for people looking to lose weight.

    The glycemic index is a ranking of carbohydrates based on their immediate effect on blood glucose (blood sugar) levels. It compares foods gram for gram of carbohydrate. Carbohydrates that breakdown quickly during digestion have the highest glycemic indexes. The blood glucose response is fast and high. Carbohydrates that break down slowly, releasing glucose gradually into the blood stream, have low glycemic indexes.
    What is the Significance of Glycemic Index?
    • Low GI means a smaller rise in blood glucose levels after meals
    • Low GI diets can help people lose weight
    • Low GI diets can improve the body's sensitivity to insulin
    • High GI foods help re-fuel carbohydrate stores after exercise
    • Low GI can improve diabetes control
    • Low GI foods keep you fuller for longer
    • Low GI can prolong physical endurance
    What is Glycemic Load?
    • Glycemic load builds on the GI to provide a measure of total glycemic response to a food or meal
    • Glycemic load = GI (%) x grams of carbohydrate per serving
    • One unit of GL ~ glycemic effect of 1 gram glucose
    • You can sum the GL of all the foods in a meal, for the whole day or even longer
    • A typical diet has ~ 100 GL units per day (range 60 - 180)
    • The GI database gives both GI & GL values
    How to Switch to a Low GI Diet
    • Use breakfast cereals based on oats, barley and bran
    • Use "grainy" breads made with whole seeds
    • Reduce the amount of potatoes you eat
    • Enjoy all types of fruit and vegetables (except potatoes)
    • Eat plenty of salad vegetables with vinaigrette dressing

    Glycemic Index Range
    • Low GI = 55 or less
    • Medium GI = 56 - 69
    • High GI = 70 or more


    Measuring the GI
    To determine a food's GI rating, measured portions of the food containing 10 - 50 grams of carbohydrate are fed to 10 healthy people after an overnight fast. Finger-*** blood samples are taken at 15-30 minute intervals over the next two hours. These blood samples are used to construct a blood sugar response curve for the two hour period. The area under the curve (AUC) is calculated to reflect the total rise in blood glucose levels after eating the test food. The GI rating (%) is calculated by dividing the AUC for the test food by the AUC for the reference food (same amount of glucose) and multiplying by 100 (see Figure 1). The use of a standard food is essential for reducing the confounding influence of differences in the physical characteristics of the subjects. The average of the GI ratings from all ten subjects is published as the GI of that food.
    The GI of foods has important implications for the food industry. Some foods on the Australian market already show their GI rating on the nutrition information panel.Terms such as complex carbohydrates and sugars, which commonly appear on food labels, are now recognised as having little nutritional or physiological significance. The WHO/FAO recommend that these terms be removed and replaced with the total carbohydrate content of the food and its GI value. However, the GI rating of a food must be tested physiologically and only a few centres around the world currently provide a legitimate testing service.
    Glycemic Index Foods
    Food category
    Breads
    White bread 70
    Wholemeal bread 69
    Pumpernickel 41
    Dark rye 76
    Sourdough 57
    Heavy mixed grain 30-45

    Legumes
    Lentils 28
    Soybeans 18
    Baked beans (canned) 48

    Breakfast cereals
    Cornflakes 84
    Rice Bubbles 82
    Cheerios 83
    Puffed Wheat 80
    All Bran 42
    Porridge 46

    Snack foods
    Mars Bar 65
    Jelly beans 80
    Chocolate bar 49

    Fruits
    Apple 38
    Orange 44
    Peach 42
    Banana 55
    Watermelon 72

    Dairy foods
    Milk, full fat 27
    Milk, skim 32
    Ice cream, full fat 61
    Yogurt, low fat, fruit 33

    Soft and sports drinks
    Fanta 68
    Gatorade 78

    posted by: Elle, Sunday, September 03, 2006 2:12 AM   (Comments Off)

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